For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market, at Cure Media we look at things a little differently. For us, the visuals are the foundations of a great campaign, but without an intelligent approach to optimisation, clear KPIs and a defined end goal, you might as well be running blind.
Whether you’re looking to raise brand awareness, drive traffic to your site, or leverage in-platform sales opportunities, we believe in quantifiable success, by which we mean numbers, clear data that determines a campaign’s value. Building on that philosophy, our industry tenure means that we have a detailed understanding of the holistic impact of influencer marketing and crucial insight into how channels interplay, and we pass those learnings along to every brand we work with.