Project Description

REPORT:

THE STATE OF
INFLUENCER MARKETING 2022:
THE MARKETER’S EDITION

INFLUENCER MARKETING IS MORE POPULAR THAN EVER
BUT MANY MARKETERS ARE GETTING IT WRONG

Having surveyed over 200 marketing decision-makers about their influencer marketing strategies, we’ve got some good news…

And some bad news.

While some of the tactics brands are employing will set them on the right path for success in the channel, others are actively going against the preferences and behaviours of their target consumers.

Complete the short form to download our latest research report and make sure you’re not making the same mistakes as many of our respondents.

WANT SOME MORE INSIGHTS?

Don’t forget, we’re also sharing our 2022 reports on consumer behaviour and the state of influencer marketing from the consumer’s perspective.